January 21st, 2013

adidas Maintains Dubai Marathon Partnership For Third Year Running

Building on three years of a successful partnership, adidas and the Standard Chartered Dubai Marathon have once again joined forces for this year’s marathon, to be held on Friday (January 25).

Named as the official outfitter for the region’s flagship certified IAAF Gold Label running event and with over 60 years of sporting heritage and running expertise, adidas will provide all participants, marathon officials and volunteers with commemorative adidas apparel that has been exclusively designed for the occasion.

All registered runners will also receive an official adidas race shirt, created exclusively for Standard Chartered Dubai Marathon with adidas’ signature technology, ClimaCool, which helps runners to stay cool and ventilated throughout their race. With leading body temperature control technology, the shirt provides outstanding breathability and moisture management, designed for cooler training – to keep runners at their best throughout the marathon.

When it comes to running adidas has a simple philosophy – to inspire and enable runners on all levels with perfect footwear and apparel to suit every runner and every terrain. Having sponsored a number of international marathons such as the Berlin Marathon, the London Marathon and the New York City Marathon, adidas’ aim is to help you run better and bring all athletes closer and faster to the finish line.

“As a sporting brand that strives to support runners of all abilities to achieve their goals, partnering with the Standard Chartered Dubai Marathon 2013 once again means a great deal to adidas. Having established itself not only as a world class competitive race, the Standard Chartered Dubai Marathon 2013 annually encourages a healthy and active lifestyle, encouraging more and more people to get into the sport of running, a category we will continue to support and develop in 2013 and further,” said Jad Chouman, Brand Director, adidas Middle East and North Africa.

Beyond supplying all official Standard Chartered Dubai Marathon apparel, adidas will be represented by and support an elite group of high performance athletes that have collectively completed more than 80 marathons worldwide.

These internationally renowned running stars and exclusive adidas global assets will once again showcase the continued commitment of adidas as a serious technical running brand with innovative technology that supports the ambitions of the world’s leading athletes. The world-class group includes; Philip Kimutai Sanga (Kenya), Tirfi Tsegaye Beyene (Ethiopia), Yakob Jarso Kintra (Ethiopia), and Koren Jelela Yal (Ethiopia).

Having trained with adidas’ exclusive adizero range of lightweight running footwear that is designed for long distance running, these athletes have covered thousands of kilometres with the likes of the adiZero Feather, Tempo and Adios enabling them to reach their goals successfully.

Commenting on the partnership, Peter Connerton, Event Director, Standard Chartered Dubai Marathon 2013 said: “We are delighted to be partnering with adidas as our official outfitter once again, further cementing the Standard Chartered Dubai Marathon as a world class sporting event with world class partners. The comfort and performance of all participants, spectators and volunteers at this year’s marathon will once again be enhanced by adidas’ exclusive offering.”

The Standard Chartered Dubai Marathon – as well as its associated 10km Road Race and 3km Fun Run – attracts some of the world’s best athletes on one of the fastest courses in the world. The 2013 event will be held on Friday (January 25) with a route which will run from The Pavilion, Downtown Dubai through the city of Dubai, finishing back near the world’s tallest building, Burj Khalifa.